Tiimiakatemia on Jyväskylän Ammattikorkeakoulun yrittäjyyden huippuyksikkö

Entrepreneurial Excellence

Kirjoitettu 21.05.15
Esseen kirjoittaja: Olli Leikas
Kirjapisteet: 3
Kirja: Entrepreneurial Excellence - Profit from the best ideas of the experts
Kirjan kirjoittaja: Richard J. Goossen
Kategoriat: 3. Yrittäjyys

Entrepreneurial Excellence, 5.0 out of 5 based on 1 rating
VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)


This book was worth reading. It introduced 10 respected visionaries who have been trying to explore the world of entrepreneurship for a great deal of years and then adding the writer’s (Richard Goossen) own personal thoughts on it as well. It inspired me to try and figure out my own view on entrepreneurship. Maybe one day it can be added beside the great insights of those experts visited on the book.

What is entrepreneurship & why does it exist?

For me the world is very simple and my way is always to find the bigger picture and the core of things. Therefore there’s no exception in how I understand entrepreneurship itself. For me entrepreneurship can be translated as “the will to trade and co-operate.” Let’s take a closer look at this statement.

The human kind has worked its way through history by co-operating with one another. It has been established that as a group you have better chances of survival than by yourself. But how come we’ve come to this conclusion? It’s not a secret that there have always been hermits who survived on their own and probably enjoyed the possibilities of independent life. So it can’t be that there’s no chance of survival if you do not co-operate. But has it ever occurred to you that to survive alone there’s an enormous amount of work you need to conduct just to get through to the next day? We need food, water and sleep to stay alive. That’s all what we actually need, but to secure those resources, it takes a lot of work. I believe it has been wiser just to co-operate with others. Why? Because you can do one job and the other can do one job and then both are providing the essentials for living. Adding to that by concentrating on one task at a time we are able to become more effective and produce larger quantities of supplies to be shared. This will follow up with the fact that you become able to enjoy life rather than just survive from it.

And there’s nothing more to that really. It’s that basic desire to live rather than survive that creates us the dire need of co-operation. Entrepreneurship comes to life, when larger amounts of people found the art of working together and started to build societies. “The will to trade” means that you want to exchange the work you’ve done that the other could need for something he’s done that you need. That simple thing is the foundation of modern business and still to this day business is nothing more than trading the things you have that others might need for something you need yourself. What is entrepreneurship’s role in this will to trade? It is the desire to find, produce and offer those things that make a difference in someone else’s life in exchange for the work they’ve done. In today’s world we call that innovation and inspiration.

What is money?

Have you ever thought about it? I took this as one of the chapters because cash is the core of modern companies. I described in the previous chapter where I believe the entrepreneurship originates from. I also told that I like to look at things at their simplest. As simple as entrepreneurship is set to “the will to trade,” my opinion about money is that it is “the tool to trade.”

Money isn’t ultimately required for living. It is not essential for our survival. Paradoxically money has become the thing that without you cannot live in this modern society. How did it come to that? The reason money exists is that it is easier to define the value for your work and it makes the trading between different operators much simpler. Money is one of the measures of your work. It reveals how much others are willing to pay for the work you do for them. If you really think about it, money is also an innovation of the early entrepreneurs. There was a visionary person who realized the need for an exchange tool and as we can now see, it has had a great impact on the human kind.

What can our team learn from Entrepreneurial Excellence?

One of the best definitions of entrepreneurship and running an enterprise arised from the book and specifically from the insights of Larry C. Farrell. There were numerous “aha”-moments for me in that chapter of the book and I hope to catch the spirit and a few principals here as the key points our team should learn to foster our company’s growth.

One of the key issues is the life span of a company. Farrell states that there are four stages to a company; the entrepreneurial phase includes the first two stages start up and high growth. The managerial phase includes decline and survival. It is in between those phases where we need to find a balance to succeed because in an enterprise it is needed both the entrepreneurial skill to keep the business viral and managerial skill to capitalize resources. Although the knowhow from both substances are important, Farrell emphasis the meaning of entrepreneurial basics that will form the second key issue for our team.

The second key issue is to become familiar with the entrepreneurial basics.

– “First thing is to have a clear sense of mission which includes both what the mission is and how he or she is going to achieve it.” Also the values you represent should directly support that mission.

– Secondly it is crucial to have a definite customer/product vision. “An entrepreneur must be very clear about who is going to buy the product and why.” “The trick is to become passionately expert on your own products and customers. After all they are the two most important ideas in the business.”

– Third thing is high-speed innovation. That is one of the most important aspects a company should value, because the world around us is changing rapidly and by active learning and innovation it is possible to become a part of that change and keep the enterprise on its feet.

– Fourth thing for an entrepreneur is to show self-inspired behavior. Then the real trick is to learn how to inspire others around you.

Third key issue for our team is to learn to see things in an international perspective. It opens up possibilities and the company can explore wider markets. It can also give inspiration and valuable information on how to evolve the business in the domestic markets as well.

The fourth and final key point is a three-step action plan, as Goossen summarizes Farrells thoughts, which includes creating an entrepreneurial culture (“keep it small with smaller operating units, keep it personal, keep it honest and keep it simple so that everybody understands what the business is aiming for”), get a bit of money (or other capital goods) and acquire the knowledge to create a service or product which people will pay for.

What’s in it for me?

By reading and analyzing books I’m able to bring significant depth to my thinking, which is important because I’m trying master the art of leading through coaching. I was able to model some of the ideas (inspired by the thoughts of Peter F. Drucker in the Introduction) from the book to a visual form which will hopefully make a good material for further use.

I was hoping that I could reflect the knowhow of this book to some of my projects and did actually became a little upset when I wasn’t able to find the perspective to do so. But then I realized that this text is reflection of myself and my thoughts. I consider myself as one of the grand projects I’m working on therefore I constantly build a product that can one day produce something this world needs.



Final tips for entrepreneurial excellence

How to become an effective entrepreneur?

Do something that someone’s willing to pay for.

How to know what someone is willing to pay for?



Olli Leikas

+358 44 5222 673


Tagit: , , ,

Keskustele artikkelista

Kirjoita kommentti

Kirjoita allaoleva koodi viereiseen kenttään roskapostin suodattamiseksi, kiitos!